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5election | THE INTERNATIONAL COOLHUNTING MAGAZINE – Born outside the current market mechanisms, both in terms of editorial content, business models and logics, 5election is a container of materials that, unlike 'traditional' newspapers, does not follow a predetermined editorial line, but meets selection criteria related to the strength of contents, their topicality and their visual impact, always focusing on the immediacy and power of images and on the implicit truth they bring. Scanning a range of factors, including pop culture, media, news, innovation and arts, 5 intends to identify emerging shifts in our social behaviour and aspirations, tracking the evolution of cool, generating ideas, stimulating creativity, and shaping our social context. Meant as a multi channel explosion of cool that caters to social leaders, industry professionals and relentlessly creative individuals, 5election can be used to develop products, enhance projects generation, and inform marketing, media, design and strategic planning. 5election lives of reality, and is conceived to adapt to what happens, to what is photographed and collected all over the world; meant to benefit by anyone’s contribution, it offers to professionals and enthusiasts the opportunity to join a publishing project as actors and not as mere readers; to reach a new and wider audience in an environment focused on photography and information; to experience a professional approach to the object of their passions, such as news, photography, design, art, fashion, culture, politics, etc...

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