
en seem to be changing their attitude about a number of issues that seemed previously to be the preserve of women. Feeling the need to look youthful and appear dynamic well into your 40s, 50s and 60s has led to men re-thinking their attitudes to pills, diet, exercise, face-care products and cosmetic (plastic) surgery. Men increasingly want to change the things they don’t like to see in the mirror and statistics available from the American Society of Aesthetic Plastic Surgery show that surgery is becoming increasingly popular with men as a way to deal with image maintenance and change. The top surgical procedures for men are: Nose reshaping; Hair transplantation; Eyelid surgery; Liposuction; Breast Reductions; Cosmetic Nose Surgery; Penis Enlargement; Pectoral Implants and Testicular Implants.Fourteen per cent of Botox injections, 15 per cent of all liposuction and eyelid surgeries, 20 per cent of laser hair removal and 24 per cent of nose jobs are carried out on men. Cosmetic surgery and related procedures in the United States have increased 32 per cent last year to 8.7 million with Botox anti-wrinkle injection treatments being the most popular. The American Society of Plastic Surgeons said the number of surgical procedures grew by 5 per cent, while minimally invasive procedures jumped 41 per cent. 


