hat jeans company is about to do something rather unorthodox. They’re going to ask you to stop thinking ( after Diesel ask you to “be stupid” ). Four people from the public, in the UK specifically, are going to be asked to drop everything (except their passport) and rock with Wrangler into the outer limits. Wrangler’s known for fantastic jeans made tough enough for a real live cowboy but comfortable enough to wear for four years almost every day non-stop seriously. But this isn’t about ease or comfort! It’s about allowing yourself to let go. This enjoyment of the world campaign is called “We Are Animals” and the main message is to “Stop Thinking.” It takes place in the UK in the form of several top secret events. Participants must meet the basic requirements that youcan check at the link below. Then if you’ve got too many holes in your jeans and want to be in spic-top condition for when you’re running around in these challenges, visit Wrangler Europe website for some new thread.