he new Mystic Coca-Cola bottle design by Jerome Olivet brings the fizzy drink into the future. With a streamlined spaceship shape, the plastic pneumatic packaging will make the soft drink that much more attractive on the convenience store shelf. The brand’s bold red trademark consumes the otherwise transparent vessel with such vibrant volume that takes off from the traditional form of the plastic screw-top. But…actually The Coca-Cola Company didn’t get the right to Jerome  to publicize his design concept MYSTIC which uses their brand. So for that, Jerome ask us to post also the press release requested by the lawyers of The Coca-Cola Company:

ANNOUNCEMENT RELATED TO THE BOTTLE “MYSTIC

Jérôme Olivet wants to make clear that the bottle MYSTIC that he has created and presented on his website as being “the new Coca-Cola bottle” has in fact not been ordered by The Coca-Cola Company. In any case, this is not the new Coca-Cola bottle. Any reproduction of the trademarks owned by The Coca-Cola Company requires its prior written authorisation, Jérôme Olivet has consequently withdrawn any representation of the bottle MYSTIC that reproduced those trademarks and undertakes not to use them in the future without the agreement of The Coca-Cola Company. For its part, the Coca-Cola Company specifies that the reproduction of its trademarks is not allowed without its prior written agreement, that it is not and has never been a client of Jérôme Olivet, contrary to what is stated on his website abovementioned, and that it does not intend to date to use the bottle MYSTIC.

Well…This release don’t need any comments. For sure intentions of Jerome was not to damage the image of Coca Cola brand, but to stimulate their marketing  team. Coca Cola must be proud that young designers without be paid to do that, are losing their time and invest their creativity to stimulate brands to innovate their products. This young designers sometimes are more close to real  needs of the young consumers, and are able to understand their real expectations in terms of image, design and innovation more than the research made by internal marketing offices. So we hope that Coca Cola staff will think two times next time to contact their lawyers. It is easier to contact this guys to support their brand  image instead to spend money in lawyers against them. A good lesson was the  Ora Ito story with Louis Vuitton and other luxury brands. Anyway, we still consider Jerome Olviet one of the best French  designer, and we are sure that other intelligent companies will pay attention on him and his fantastic work. Jerome made some changes on this project ( still called MYSTIC ) that is available in his website and on the  YouTube link  below. For more information or to get in touch with Jerome you have his contact here below.

JEROME OLIVET WORKSHOP
33 rue Anna Jacquin – 92100 Boulogne Billancourt – France
M. +33 (0)1 41 10 89 81
jerome@jeromeolivet.com

www.youtube.com/watch?v=HSKkFd9yii0&feature=player_embedded

www.youtube.com/watch?v=NvURBzqwKg8

www.jeromeolivet.com