In 2005 this poster for the clothing company RA-RE attracted complaints from the Italian parents’ association, MOIGE. A spokesman for MOIGE said that “these posters are vulgar and a bad example for our children”, adding that the sexual orientation of the characters in the advert was not what was objected to, and that the image would be “crass” even if it featured a man and a woman. Following protests by the citizens, the self-control advertising board (IAP) blocked the posting of new posters. Author of the images is Oliviero Toscani, actually used to cause similar reactions (think about his numerous and discussed campaigns for Benetton); as always, however, his provocation lies in its challenge to the taboos of our society, not in the form of his images.
In 2011 this cover featuring Elton John, his husband David Furnish and their new baby Zachary has caused protests from “several customers” of a Harps chain supermarket in Arkansas, so that the direction of the supermarket opted to put a “Family Shield” in front of the Mag’s cover deeming it inappropriate for “young Harps shoppers.” A shopper snapped a photo of the shield-obscured issues, and tweeted a message urging people to complain. Harps corporate headquarters was swiftly inundated with calls, prompting executives to remove the shields.