From the moment you open this book, the raw, masculine sexuality contained inside grabs you at the waist (if not a bit lower), pulls you close and holds you tight- launching an erotic assignation between you and the incredibly gorgeous men on the pages within. The draw from this book is no tender embrace, however; this is an unbridled session of lustful passion between men. You won’t find any twinks within the pages of Mucho Macho; if that’s what you’re after, head to Bel Ami. This beautiful volume is a celebration of masculinity and manhood – or at least the version of ideal perfection of it that we consider most desirable. Speaking of which – desirable, that is – that may be the one word that describes these men perfectly.

In exposing these men’s natural beauty, for the most part, Venezuelan photographer Rubendario hits the nail on the head. Aside from one or two guys who got a bit overzealous with a razor (read: completely bare “down there”), the men of Mucho Macho are exactly that; strong, solid, staid, and making no apologies for their open display of raw sexuality.

In fact, it’s this unashamed manner and purely male stance that set these men apart from models in similar books that have tried to take on this subject. All too often the guys simply appear to be posturing; Rubendario’s men, however, aren’t just unashamed, they’re also unaffected – which makes them incredibly hot. Of course many male nude photography books have featured masculine men.

Mucho Macho succeeds where others have failed, however, thanks to the clear skill and obvious vision of the photographer and the exceptional design of the book itself. As strong as the men, are the photographs themselves, which (again, for the most part) are simple and uncomplicated. This purity of design draws attention to the men; the simplicity and relative lack of adornment or fussiness actually adding to the overall presentation, allowing the viewer to take in the angles and curves of the men’s bodies – the texture of their skin and hair – all without distraction.

This isn’t to say that Mucho Macho is simply a collection of images of naked men against plain backgrounds. In fact the lighting, shadows and limited clothing and props add to the sensuality – and sexuality – that permeates the pages. From the first image to the last, these are men’s men, and truly the men of fantasy. ( By Jason Salzenstein )

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