CATEGORIES:

BRAND (72)


HOW CAN CHINA BUILD AN INTERNATIONAL BRAND ?

CHINA SEARCHING FOR A BRAND NAME

HONG KONG STUDENT BEHIND STEVE JOBS TRIBUTE CREATES COKE IMAGE

THE MERCEDES-BENZ DESIGN PHILOSOPHY: Design as a trademark

THE CHINESE LUXURY FASHION

MOLESKINE: Reading, Writing & Traveling By Giulio Lacchetti

SELF-LOVE ADVERTISING

GIVING LUXURY BRANDS A CHINESE SOUL

ETHICAL STYLE: What Happened To Made In The USA?

A DIESEL STORY

WHY APPLE IS THE NEW MASTER OF CRAFT ?

NOTHING IS WHAT IT SEEMS

THE “SCENT BRANDING”

THEUREL & TOMAS PATISSERIE IN MEXICO by Anagrama

KEEPING LUXURY INACCESSIBLE

THE COMPANIES WHO SUPPORT CENSORING THE INTERNET ?

WHAT DO 50 CENT, CARMEN ELECTRA & SHAQUILLE O’NEAL HAVE IN COMMON ?

CHINA OR ZHONGGUO ?

EDWIN HERBERT LAND & POLAROID COMPANY

LVMH TRYING TO BUY HERMES BUT…

WHO IS ADIDAS ?

CITROEN LACOSTE: The co-branded car concept

BLACK by Comme des Garçons

FIT FOR CONSUMPTION: Fashion’s branded future

LOGOS THAT BECAME LEGEND

WHO IS NIKE ?

POPULAR SPORT DRINKS AS DAMAGING AS COCA COLA ?

THE BRAND OF FINLAND

LO SPUMANTE VENETO SENZA ALCOOL A DUBAI ?

LOUIS VUITTON MALLETIER (LVMH)

THE DESIGNFUL COMPANY: By Marty Neumeier

DESIGNING BRAND IDENTITY by Alina Wheeler

ZAG: The number one strategy of high-performance brands

ADIDAS + COCA COLA = AQUARIUS PRO

VERSACE E L’UNIQUE 2010

CHANEL & ERES: private co-branding

STREGLIO: fallito lo storico marchio del cioccolato nato nel 1928

MOST VALUABLE GLOBAL BRANDS

THE TEDDY BEAR HISTORY & A COOL SELECTION

POST-IT NOTES: Happy 30th birthday!

ARMANI CONTRO ARMANI

VINTAGE DENIM: looks back to the future

BUILT TO RESI(S)T by EASTPAK

NIKE: The list of the brands owned by th company

MOLESKINE®

5 STEPS: to protect your Intellectual Property

DESIGN VALUE: a Strategy for Business Success

MOMODESIGN

MIUCCIA PRADA

MASSIMO OSTI (1944-2005)

CAMPER

“Mc” prefix cannot be considered solely

LEVI STRAUSS & Co.

CO-BRANDING

BRAND VALUE 10 Ways To Create It

BRAND VALUATION METHODS

FIVE KEY STRATEGIES FOR A COMPETITIVE VISUAL IDENTITY

LOGO & PAYOFF

FIVE ELEMENTS OF SMALL BUSINESS BRANDING

FIVE KEY BRAND ELEMENTS

WHAT BRANDING IS & WHAT BRANDING IS NOT

BRAND VALUE & BRAND RECOGNITION

THE REAL WORTH FOR YOUR LOGO

HOW TO CREATE A CULT BRAND

THE PSYCHOLOGY OF NAMING & BRANDING

LIQUIDATED LOGOS – Street Art

INTERBRAND

PERSONAL BRANDING

BRAND ®EVOLUTION

COCA-COLA

ABERCROMBIE & FITCH

VIBRAM